HK Landmark Bespoke.

Luxury retail: Elevating Loyalty for a New Generation

When LANDMARK set out to refresh their BESPOKE loyalty programme, the brief was clear: elevate every interaction, both digital and physical, to reflect the ultra-luxury experience their customers expect, while engaging the next generation.

Our rebrand went far beyond a facelift. It was a strategic overhaul, designed to simplify the user journey and refine the rewards tier system, making it easier to understand and more intuitive to progress through.

We streamlined the rewards offering and renamed the tiers to reflect a broader emotional tonality, aligning more closely with the overall loyalty experience.

The visual identity system was crafted to appeal to a younger audience without alienating existing clientele. Built as a flexible toolkit, it draws on a rich collage of experiences synonymous with LANDMARK. As with all our work, we design for the long term: how will it be used? Is it adaptable across formats? Can it be animated easily? Most importantly, can internal teams use it without relying on external support?

The result? A loyalty ecosystem that feels seamless, elegant and distinctly premium. A flexible structure with room to grow, yet simple enough for customers to navigate rewards and tiers with ease.

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“Through our long-term collaboration, Tinker Tailor successfully refreshed our BESPOKE loyalty program with a fresh and playful take on new luxury, engaging the next generation of Landmark customers with very promising insights from our CRM data.”  

Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land

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Where Tinker Tailor Comes In

We partner with visionary brands to elevate how they engage their most valued customers. With LANDMARK’s BESPOKE loyalty rebrand, we brought together strategic thinking, brand craft and a deep understanding of high-expectation audiences to create a refined, seamless experience that lives up to the luxury it represents.

Whether you’re reimagining a loyalty programme, rethinking retail, or rebranding a destination, we shape the narratives, design systems and digital moments that matter.

Work with us to:

• Rethink loyalty through the lens of brand experience

• Translate complex journeys into elegant, intuitive design

• Craft campaigns that speak to the luxury consumer

• Align every touchpoint across physical and digital channels

email us directly at: info@tinkertailor.agency

Curated and created by Tinker Tailor.