Bespoke Re-Brand
Re-defining a luxury loyalty
scheme to attract future customers
HK Land, Landmark
We proudly unveiled the brand refresh of Landmark Hong Kong’s
Luxury Loyalty Scheme, BESPOKE, recently.
We crafted a captivating brand identity, revitalising BESPOKE while
preserving its brand equity. Through visually stunning assets and a
fresh design theme, we created a seamless digital and in-mall
experience, including a communication matrix and a compelling
positioning line that represents the scheme’s four key pillars.
Introducing the tagline “DISCOVER THE EXTRAORDINARY,” we
elevated the program with captivating messaging and a unique visual
language. We drove engagement with new members and enticed
existing members to level up, unlocking exceptional benefits.
We helped to drive engagement with new members and entice existing members to level up their tiers, unlocking exceptional benefits and
privileges. The new BESPOKE brand re-fresh redefines luxury loyalty.
What our clients say:
“Through our long-term collaboration, Tinker Tailor successfully refreshed our
BESPOKE loyalty program with a fresh and playful take on new luxury,
engaging the next generation of Landmark customers with very promising
insights from our CRM data.”
Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land
What our clients say:
Tinker Tailors’ strategic rebranding and creative execution resulted
in a surge of new memberships and increased participation from
our existing base, truly redefining what luxury loyalty means to our
clientele.”
Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land
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Bespoke
Re-Brand
Re-defining a luxury loyalty
scheme to attract future customers
HK Land, Landmark
We proudly unveiled the brand refresh of Landmark Hong Kong’s Luxury Loyalty Scheme, BESPOKE, recently.
We crafted a captivating brand identity, revitalising BESPOKE while
preserving its brand equity. Through visually stunning assets and a fresh design theme, we created a seamless digital and in-mall experience, including a communication matrix and a compelling positioning line that represents the scheme’s four key pillars.
Introducing the tagline “DISCOVER THE EXTRAORDINARY,” we elevated the program with captivating messaging and a unique visual
language. We drove engagement with new members and enticed existing members to level up, unlocking exceptional benefits.
We helped to drive engagement with new members and entice existing members to level up their tiers, unlocking exceptional benefits and
privileges. The new BESPOKE brand re-fresh redefines luxury loyalty.
What our clients say:
“Through our long-term collaboration, Tinker Tailor successfully refreshed our BESPOKE loyalty program with a fresh and playful take on new luxury, engaging the next generation of Landmark customers with very promising
insights from our CRM data.”
Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land
What our clients say:
Tinker Tailors’ strategic rebranding and creative execution resulted in a surge of new memberships and increased participation from our existing base, truly redefining what luxury loyalty means to our clientele.”
Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land