Luxury retail: Elevating Loyalty for a New Generation When LANDMARK set out to refresh their BESPOKE loyalty programme, the brief was clear: elevate every interaction, both digital and physical, to reflect the ultra-luxury experience their customers expect, while engaging the next generation. Our rebrand went far beyond a facelift. It was a strategic overhaul, designed to simplify the user journey and refine the rewards tier system, making it easier to understand and more int