Bespoke Re-Brand
Re-defining a luxury loyalty
scheme to attract future customers
HK Land, Landmark
We proudly unveiled the brand refresh of Landmark Hong Kong’s Luxury Loyalty Scheme, BESPOKE, recently.
We crafted a captivating brand identity, revitalising BESPOKE while preserving its brand equity. Through visually stunning assets and a fresh design theme, we created a seamless digital and in-mall experience, including a communication matrix and a compelling positioning line that represents the scheme’s four key pillars.
Introducing the tagline “DISCOVER THE EXTRAORDINARY,” we elevated the program with captivating messaging and a unique visual language. We drove engagement with new members and enticed existing members to level up, unlocking exceptional benefits.
We helped to drive engagement with new members and entice existing members to level up their tiers, unlocking exceptional benefits and privileges. The new BESPOKE brand re-fresh redefines luxury loyalty and elevated prestige.
Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land
“Through our long-term collaboration, Tinker Tailor successfully refreshed our BESPOKE loyalty program with a fresh and playful take on new luxury, engaging the next generation of Landmark customers with very promising insights from our CRM data.”
What our clients say:
Jennifer Lam, Director & Head of Marketing and Communications Hongkong Land
“Through our long-term collaboration, Tinker Tailor successfully refreshed our BESPOKE loyalty program with a fresh and playful take on new luxury, engaging the next generation of Landmark customers with very promising insights from our CRM data.”
What our clients say:
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